Here are the facts: More than 80 percent of consumers research a product, service, or company online before they make a decision about a purchase. This means that you may be picking up only on the 20% of the business that is out there. If your business can survive on 20 percent, great! If not, a simple website is certainly needed.
Top Reasons Why Every Business Needs a Website
Credibility
Without a website, potential customers may doubt your legitimacy as a business. Having a website gives the opportunity to make a great first impression and give people comfort that you’re a real business.
When someone suggests your business, you can bet that that potential customer is going to turn to their computer or mobile device and look you up. If they can’t find you, they will immediately form a bad impression. You lose legitimacy if you aren’t online. Also, depending on their search terms, the person may come across your competitor. If they find your competitor and not you, you’ve just lost a customer.
Reduce Time & Effort In Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about a product, location, hours of operation, or basic general information about your business. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
As a business, you need to schedule time carefully and as efficiently as possible. Providing information to your customers and prospects takes time; whether it’s on the phone, face-to-face, or in a pamphlet. A website is a great way to provide information about your products/service and having an online store catalog can help you sell 24/7. A website can also be used for answering frequently asked questions by creating a page where customers can read the commonly asked questions.
Help Digital Marketing
With a properly planned digital marketing campaign, a business can reach the right customers at a much lower cost, time, and effort than traditional marketing methods. The results are also trackable with the use of web analytics and other online metric tools. It will make it easier to establish how effective your campaign has been.
With a website, you can improve conversion rates because your customers will always be a few clicks away to acquire your product/service. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Websites have become essential to business today. We advise all businesses to have one if you haven’t done so already. You can improve it over time, but the key is to start.
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